Case 02 / European wine brand

Premium presentation.
Protection with commercial logic.

A European wine brand needed a kraft paper can around a standard cylindrical bottle, with spot UV, foil and embossing supporting a premium position.

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100K+ quarterly demandKraft paper finishSpot UV · foil · embossing1–2 sampling rounds

01 / The constraint

What made the project difficult.

A tinplate lid introduced tooling, size and color constraints. Fully customized color becomes practical at around 100,000 sets, so the visual ambition had to be balanced with order rhythm and component economics.

02 / The response

What the team changed.

A paper-led solution was developed around the bottle through one to two sampling rounds. The circular paper body adds cushioning and can recover from some impacts, while the structure stays close to the bottle shape.

03 / The outcome

Evidence that the solution moved beyond sampling.

01Quarterly purchasing beginning around 100,000 units
02Kraft material expression retained
03Spot UV, foil and embossing combined
04Paper-led alternative proposed to manage lid constraints
05Repeat demand connected to wine sales

04 / What the project taught us

Premium packaging works commercially when its value is visible and its cost remains proportionate to the product inside.

Layer 03 / VerificationOpen the project evidence framework.For buyers who want to examine development history, process imagery and verified proof.

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ReservedDevelopment timeline

Concept, sample iterations, sign-off and production milestones.

ReservedProcess photography

Structure details, production steps and approved finished pack.

ReservedVerified evidence

Order, delivery, quality or testing proof appropriate for public use.

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Share the product, packaging role, likely volume and timing. The rest can be developed together.

Premium presentation.Protection with commercial logic.